As a way to appeal to a diverse group of college students while showcasing JPMorgan Chase & Co.’s (JPMCC) internship and employment opportunities, TH produced a four-market smoothie bar series – “Free Smoothies. Made Your Way.” playing off the brand’s tagline “Your Career. Your Way.” The event popped up on campuses at Howard University, Georgetown, Fordham and Florida International University to distribute complimentary custom smoothies to interested students. The event space was marked by a custom 10’ x 10’ pop-up tent, branded bar and cafe tables, giving attendees the opportunity to meet with JPMCC representatives, while waiting in line or enjoying their free giveaway, to discuss the vast array of available programs at JPMCC as well as upcoming opportunities for employment.

4 activation days
98,355 visual impressions
25,000 smoothies distributed