To celebrate the launch of Kate Spade’s new fragrance, Walk On Air, TH produced an elevated brunch experience at The Glasshouses in New York, welcoming in beauty editors and bloggers for a morning of airy inspiration. Guests were invited into the gallery-like setting to peruse floral orbs suspended in glass cubes, each representing a specific fragrance note. Additional event touch points included live music by Leah Siegel, a fragrance bar, light and lofty bites by Sonnier & Castle, and a social photo booth using the hashtag #WalkOnAir, where participants appeared as if they were high above the clouds, truly “walking on air.”

1 activation day
70 attendees
1,000,000 social media impressions