To reposition the brand and unveil Perricone MD’s Statement of Intent, TH designed and produced an exclusive one-day press/media event in New York City at 620 Loft & Garden, inviting attendees to explore the Art and Science of Perricone MD while showcasing the brand’s new and signature product lines. The space was crafted as a quintessential science center and consisted of a brand timeline featuring key moments in Perricone MD’s history, three beauty stations staffed by aestheticians, and custom-fabricated stations displaying the brand’s core pillars – Treatment, Innovation and the Three Tiered Philosophy – all with built-in interactive touch points. The menu for both the day and evening events was wholly inspired by Dr. Perricone’s anti-inflammatory diet, including everything from chia seed, acai and Greek yogurt parfaits to watermelon shooters with basil oil and cayenne salt.

1 activation day
250 attendees