Mirror RETAIL POP UP

TH partnered with Mirror, the world’s first nearly invisible and interactive home gym to create a brick-and-mortar style pop-up store in New York. The highlight of the store display were the geometric structures that carried the atmosphere of a boutique studio, while the overall store interior was designed to have a contemporary setting to effectively showcase the product with a clean and minimal aesthetic. Each space was used for demonstrating the product, offering an opportunity for guests to interact with the technology and trial a workout. The storefront window showcased two Mirrors coupled with displays featuring a slow motion workout animation catching the attention of shoppers in the highly foot trafficked Flatiron neighborhood, while our team of retail specialists were onsite seven days per week to handle all product demo and sales.