Proactiv Pop this, not that!

TH partnered with Alison Brod and Proactiv to create an innovative “Pop This Not That” experience to launch the brand’s new 3-step acne-treatment featuring Adapalene. Various rooms featured fun ways to get popping,
including floor to ceiling bubble wrap, delicious custom flavored popcorn with bubbly Pop Rock shots and a
pull-and-pop 2,000 balloon installation where consumers had the chance to win a years supply of ProactivMD.
Hundreds of attendees lined the block waiting to gain entry, pop responsibly and have the opportunity to meet and get their own photo moment brand spokespeople: Cameron Dallas, Olivia Munn, Maite Perroni and
Julianne Hough.

1 activation day
464,474,904 media impressions
137,673,088 social impressions