Kicking off Fashion Week in style, TH teamed up with Polyvore and beauty sponsor Covergirl to launch Polyvore Live, the first live fashion show for emerging designers hosted by an online community. TH sourced a sleek, modern event space in downtown Manhattan, and outfitted the venue with a pristine white runway, seating for guests, lighting, A/V and all back of house amenities to showcase the collections of four up-and-coming designers from the Fashion Institute of Technology (FIT). The show itself streamed live on Polyvore.com, offering virtual access to more than 13 million viewers across the globe. The brand sourced prominent fashion bloggers to walk the catwalk, donning the Spring collections of the four FIT alums – a show truly democratizing fashion and giving a platform to the hottest new designers on the New York City fashion scene.

1 activation day
190 attendees
13,000,000 social media impressions
25 prominent bloggers sourced as models