As a physical representation of MasterCard’s Overwhelming media campaign, TH designed, engineered and fabricated four oversized props, including a 15’ stiletto shoe, 20’ tricycle, 8’ digital camera and 10’ barbell, all equipped with unique QR code “price tags.” Participants were encouraged to scan the codes to receive the “overwhelming deal of the day,” which could be redeemed at local retailers in close proximity to the structures themselves. TH handled scouting, placement, permitting and production of the props at major transit hubs in Washington D.C. and Atlanta, aligning with station dominations in each city.

61 activation days
5,326,830 visual impressions