TH Productions partnered with Allison PR to celebrate the launch of the newly released limited edition Star Wars Battle Quad drones. The event celebrated the collaboration between Disney and Propel while giving press and Star Wars enthusiasts a preview of the new product. With only 2 days to fully create, design and produce the one-day event, we hit the ground running to develop full scale projections, branded product displays and specialty catering. Despite the short timeline, the event garnered over 600,000 media and press impressions.

1 activation day
150 guests
600,000 media and press impression