Playing off the brand’s print and online creative, TH conceptualized and fabricated a live version of the Subaru Feel the Love campaign by way of an experiential installation. In execution, the on-the-ground program invited guests to interact with a custom-designed ‘Love Meter’ through touch sensors affixed to a Subaru Legacy. Along with the prop design and fabrication, TH secured premium placements and coordinated all permitting for 40 days in all three markets simultaneously. When the sensors were activated, information about the vehicle appeared on the large branded LCD screen.

21 activation days
1,850,000 impressions
22,500 total interactions