Chick-fil-A #ChickFilAMinnesota

TH developed a larger-than-life festival to introduce Chick-fil-A to the Midwest and promote the opening of the brand’s new stores in the region. The four-day event series invited locals to experience Chick-fil-A through a variety of interactive touch points, including a 15’ replica of a Chick-fil-A to-go cup, iPad stations and a mobile photo studio, where guests could instantly share their pics using the dedicated hashtag #ChickfilAMinnesota. Participants also had the chance to spin a 8’ tall spin-and-win wheel, taking home a variety of prizes, including plush cow toys, custom t-shirts, free Chick-fil-A for a year and a hot air balloon ride over Minneapolis.

4 activation days
4,800 attendees
1,100+ unique hashtag users