To generate excitement for the season premiere of the HBO series Big Love, TH was tasked with the challenge of creating an audio wall in Los Angeles playing off of the show’s theme, “Everybody Has a Secret”. The Big Love Audio Wall was on display at Hollywood and Highland in Los Angeles for 10 consecutive days and Venice Beach for 11 days. TH built the wall itself as a 20’ x 10’ mural of everyday pedestrians linked to 30 audio jacks. In order to encourage interaction with the wall, TH staffed a street team that distributed branded headphones, allowing pedestrians to plug in and listen to assorted characters’ deepest, darkest secrets.

21 activation days
4,000 branded headphones distributed
2,100,000 visual impressions