TH conceptualized, designed and produced the BET Studios at the BET Experience in Los Angeles, marking the networks’ third year and highest attendance rating since its inception at L.A. Live in 2013. The space consisted of a fully customized backlot, complete with built-out sets for each featured show–an interactive closet for Being Mary Jane, living room set for The Real Husbands of Hollywood with live blackjack games, faux locker room for The Game offering screen-printed jerseys and green screen photo op on the set of Nellyville. An exclusive Centric set offered a Pop Your Lip and Brow Bar, courtesy of CoverGirl, allowing attendees to get glammed up before their red carpet photo moment. A social media bar featured an Instaprint station, where photos taken within the space using the hashtags #IAmABETStar and #CentristicStyle were looped on oversized screens and available for guests as printed takeaways.

2 activation days
28,079 attendees
3,035,670+ social media impressions
2,639 premiums distributed