Coachella 2016 just came to an end this past weekend and brands were everywhere on the ground aiming to give the estimated 100,000 + millennial attendees an experience to remember from branded booths to pop-up shops and sponsored parties. What began in 1999 has now grown into the world’s highest-grossing festival. Ticket sales for this year’s festival generated upward of $90 million. As the festival’s notoriety grows, brands are eager to gain exposure to the thousands of attendees and millions of social media followers watching the event from afar from social media apps like instagram and snapchat.
Check out this article in the Los Angeles Times about marketing at Coachella and how different brands were activating this year:LA TIMES: MARKETHING AT COACHELLA
23 fun ideas for brand promotion at Coachella 2016 via BizBash: 23 Ideas for Brand Promotion From Coachella Parties