MAKER’S MARK “YOU WISH” Vending Machine

On behalf of Maker’s Mark, TH design, fabricated, permitted and produced the “You Wish” campaign, consisting of a mock bourbon vending machine being placed at unsuspecting locales in 12 markets across the country. The 10’ dual-sided, illuminated installation was wrapped in Maker’s Mark creative displaying the clever tag line “You Wish,” playing on the farfetched notion that whiskey lovers could purchase their favorite liquor brand, Maker’s Mark, via the convenience of a vending machine. With TH overseeing all permitting and on-site management, the campaign ran over the course of seven months, popping up at key high traffic locations, such as sporting and music events, including SXSW in Austin and Wrigley Field in Chicago.

*Obie Award Winner

12 activation days
800,000+ visual impressions