Puma x NYCB Workout with the New York City Ballet

TH partnered with PUMA and New York City Ballet to create a one-of-a-kind workout experience at Lincoln Center in New York City. In celebration of PUMA’s Velvet Rope Collection launch, PUMA Faster Trainers and New York City Ballet dancers choreographed and instructed a one-hour ballet-inspired workout routine for 500 guests on the plaza surrounding the iconic Revson Fountain. Sporting Velvet Rope attire, instructors led the crowd through a series of six mini workouts, including ballet, mobility practice, strength training, dance, high intensity and movement + performance exercises. The event featured exclusive PUMA and NYCB giveaways, including Velvet Rope sneakers for all participants, backpacks and custom track jackets, a live DJ and a VIP lounge on the David H. Koch Theater Terrace for guests to enjoy prior to the workout.

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