Kate Spade x Darcel WHERE’S THAT GIRL

Commemorating Kate Spade’s exclusive collaboration with artist Craig Redman, TH transformed a food truck into a mobile pop-up shop, branded with KSNY and Redman’s signature character, Darcel Disappoints,
and featuring a custom product display and doughnut
roof prop. Participants could purchase Darcel accessories from the window and receive a free doughnut in
exchange for the downloading of the SNAPS app and sharing their pictures across social media with the hashtag #WheresThatGirl. The truck traveled to high traffic locations in New York and Los Angeles, including Broadway in SoHo and Santa Monica Place.

4 activation days
4,000 attendees
4,000 doughnuts distributed
$4,600 of merchandise sold on site
738,661 visual impressions