KATE SPADE WALK ON AIR

To celebrate the launch of Kate Spade’s new fragrance, Walk On Air, TH produced an elevated brunch experience at The Glasshouses in New York, welcoming in beauty editors and bloggers for a morning of airy inspiration. Guests were invited into the gallery-like setting to peruse floral orbs suspended in glass cubes, each representing a specific fragrance note. Additional event touch points included live music by Leah Siegel, a fragrance bar, light and lofty bites by Sonnier & Castle, and a social photo booth using the hashtag #WalkOnAir, where participants appeared as if they were high above the clouds, truly “walking on air.”

1 activation day
70 attendees
1,000,000 social media impressions