OLE HENRIKSEN THE OLE CARNIVAL

To assist with the relaunch of their skin care brand,
TH partnered with OleHenriksen to transform a New
York City event space into the iconic amusement park Tivoli Gardens—the brands most iconic piece of their Scandinavian heritage. The event featured one centralized bar, a 1:1 consultation station to learn about all of the
new products and four custom vignettes. The four vignettes were designed as an ode to the core ingredients in each product—truth, balance, transform and nurture. Each vignette included its own bespoke catering, installation or interactive touchpoint. Activities included tarot card readers, live contortionists and acrobats, distortion mirrors, a branded claw game and water gun carnival game.