Asics Extra Mile

TH Productions teamed up with 180LA and ASICS to take over New York City’s Columbus Circle on November 4th 2016 from 11AM – 7PM, where guests were invited to participate in the ASICS Extra Mile campaign surrounding their sponsorship of the New York City Marathon. Excitement was enhanced surrounding the weekend’s athletic events as all guests were encouraged to run the extra mile with us to promote fitness, support the 2016 marathon runners, learn about ASICS partnerships and donate to a good cause.

1 activation day
2,653 event interactions
329,909 visual impressions
160 shoes donated
193 total miles run