TH Productions teamed up with Leo Burnett and P&G to execute the first ever P&G Summer Glow Salon in NYC’s Flatiron Plaza to announce the newly designed beauty aisle at Target stores across the country. The pop-up space was marked by a 20’ x 60’ clear span tent, featuring an Olay Hydration Bar, offering fresh pressed juices, CoverGirl FabLab, complete with makeup and manicure stations, Braids & Blowouts by Pantene and an Instaglam Selfie Mirror. Before receiving their services, guests had the chance to relax in the salon’s Summer Lounge while listening to the cool summer beats of notable DJ Harley Viera-Newton.

1 activation day
1,000 cosmetic bags distributed
3,500,000+ social media impressions
2,300,000+ unique views
266,428 visual impressions