S'well Street Style

TH Productions partnered with S’well to bring a first ever pop-up shop experience to New York Fashion Week on September 9th and 10th, 2016. The shop was stationed in the heart of the Meatpacking District on Washington Street, and invited all passers by to engage with S’well’s new Fall bottle collection, take photos in the photo booth featuring their favorite bottle, and stay hydrated by filling up their new bottles at our Brita hydration station. A featured selection of the newest bottles were displayed and sold on site, while certain bottles were gifted to Fashion Week’s stand-out guests, who had the right outfits to match!

2 activation days
7,897 direct interactions
160,700 visual impressions