For Young Living’s presence at New York Fashion Week
Fall 2017 it was important to the brand to illustrate how scent can be an extension of self-expression, similar to
how people use clothing to express their moods. To bring this experience to life, TH partnered with Ketchum to develop a multi-room installation that took guests on a sensorial journey of sight, sounds and of course, smell. Each of the four room or “looks” was inspired by a
Young Living signature essential oil designed to evoke a
mood and call-to-action: Take a Breather (Lavender),
Be Bold (Citrus), Own Your Story (Floral) and Let Go (Peppermint). The Young Living Scents of Self experience generated over one billion earned media and social impressions.