Young Living Scents of Self

For Young Living’s presence at New York Fashion Week
Fall 2017 it was important to the brand to illustrate how scent can be an extension of self-expression, similar to
how people use clothing to express their moods. To bring this experience to life, TH partnered with Ketchum to develop a multi-room installation that took guests on a sensorial journey of sight, sounds and of course, smell. Each of the four room or “looks” was inspired by a
Young Living signature essential oil designed to evoke a
mood and call-to-action: Take a Breather (Lavender),
Be Bold (Citrus), Own Your Story (Floral) and Let Go (Peppermint). The Young Living Scents of Self experience generated over one billion earned media and social impressions.