E! Network People’s Choice Awards

To celebrate the pop-culture hungry people that make the entertainment industry possible, TH partnered with the E! to promote the newly acquired People’s Choice Awards with a themed food truck feeding fans across the country. The tasty truck made stops at New York Comic Con, Austin City Limits, and Los Angeles CityWalk, while loaded with a menu of delicious bites inspired by the award finalists in categories. After casting a vote for their favorite nominee in select PCA categories including Concert Tour of the Year, Late Night Talk Show, and Movie of the Year, fans received custom Instagram-worthy sweets representing their choice.

11 activation days
31,000+ samples distributed
2.2 million visual impressions