NINEWEST IT’S IN THE BAG

TH Productions partnered with Nine West to produce a mobile
pop-up shop for the brand’s holiday collection. Anchored by a fully wrapped glass truck, the mobile pop-up shop traveled to four high-traffic locations across NYC bringing a glitzy holiday collection of products for consumers to stop by and take care of holiday shopping for their family and friends. A larger-than-life pink bow was placed on top of the truck and all event elements, down to the shopping bags themselves, had screen-printed quips such as “Rent or Shoes” and “We Do Shoes” emblazoned on the exterior. Everyone in eyesight knew something fantastic was happening and stopped by to check out the pop-up shop.

3 activation days
222,000+ visual impressions
$11,000 total revenue earned
300+ products sold