IBM x Watson Hidden Portraits

TH partnered with Ogilvy to produce Art with Watson: Hidden Portraits, an exhibition that looked to uncover
insights on the lives, thoughts and works of notable thinkers from the past through contemporary artists
using IBM Watson technology. Watson analyzed seven subjects including Thomas Watson himself, Nikola Tesla and Charles Darwin through digital and tactile art installations. TH transformed The Cadillac House in downtown New York into a working art gallery to
showcase the seven unique pieces. As the centerpiece of the space, a custom photo booth allowed guests the chance for Watson to provide personal insights and create an oversized poster to act as custom take away for all attendees.

10 activation days
2,722 total consumers
1,057 total portraits captured
312,975 visual impressions