IBM HIDDEN FIGURES

TH partnered with Ogilvy to produce the IBM Hidden Figures booth at CES in Las Vegas, NV. The booth celebrated IBM’s ‘Outthink Hidden’ campaign which set out to celebrate the three women in the film and identify
further STEM professionals. The booth was designed with black fabric walls and seemingly floating exterior TVs that featured character interviews. Brand ambassadors encouraged entry and distributed info cards that included information on the campaign, onsite supersession panel and app download instructions. The booth features three holographic projections with sound domes which featured the women in the movie. Also displayed in the booth were two plinths which acted as triggers, activating an AR experience through the downloaded app which unveiled statues and stories of seven other “hidden figures.”

4 activation days
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