P&G Hair Food

Showcasing the exclusive launch of P&G’s Hair Food
line at Target, TH produced a two-city food truck
activation in New York and Los Angeles, distributing
full sized products and bounce-back coupons inside custom market tote bags. Outside the truck, staged product displays with overflowing crates of fruit and florals welcomed guests inside a 10’ x 15’ pop-up tent
to learn more about the product line’s naturally derived ingredients. On-site brand ambassadors encouraged attendees to donate canned goods to a local food bank, and a social photo booth allowed participants to take photos with hand-held signs displaying their everyday source of nourishment.

2 activation days
241,920 on the road impressions
46,280+ social photo booth reach
3,547 total interactions
304,551 visual impressions