MAKER’S MARK GUITAR MAN

TH Productions partnered with Maker’s Mark’s to conceptualize, fabricate and place an innovative out of home installation at high traffic locations in the brand’s key markets. The “Guitar Man,” a faux 20’ tall Maker’s Mark bottle playing a guitar with an accompanying busker-style hat for “tips,” was installed at 16 sports and music events at the American Airlines Center in Dallas, including a Coldplay concert and several Dallas Mavericks and Stars games luring the attentions of the passerby. The sculpture then moved on to a six-month tour of Nashville, visiting numerous local hot spots and festivals.

16 activation days
296,000 visual impressions