Peloton Grassroots Tour

TH teamed up with Peloton to showcase their unique, interactive fitness solution direct to consumers by scouting and securing locations for a cross-country mobile tour. The tour stopped by nine locations throughout the U.S. in markets where Peloton does not currently have showrooms, including footprints at larger events including Wanderlust Festival, San Francisco Marathon, Tour of Utah and more. TH handled all venue permitting, tour and security management, and event logistics on-site to bring the at-home rider experience closer to the ever-expanding Peloton community.