VOGUE MAYBELLINE COLOR SPLASH LOUNGE

For the third year in a row, Vogue partnered with TH to produce the Maybelline Color Splash Lounge as the epicenter of Fashion’s Night Out 2012. Handling the design, build, permits and execution, TH installed the Lounge in New York’s popular Meatpacking District. With three stations featuring make up expert consultations and a mock runway, consumers could show off their colorful new looks, courtesy of Maybelline, and upload photos to Facebook and Twitter while enjoying live DJ sets. Vogue editor Anna Wintour stopped by in addition to Maybelline spokesmodels Erin Wasson, Charlotte Free, and Shu Pei Qin, and Kara Laricks autographed T-shirts for the lucky first 100 visitors.

1 activation day
500 makeovers
3,600,000,000 visual impressions