TH partnered with WME|IMG to produce a dual consumer and media event in Houston to introduce the CALIAby Carrie Underwood brand at the new Baybrook DICK’S Sporting Goods location. Guests lined up to enter the custom built CALIA shop that included a fresh juice bar, clothing displays, press lounge, photo booth and video display. Guests were then able to take a fitness class with CALIA spokesperson Carrie Underwood. Not only did the event garner over 252 million impressions from 33 unique media outlets, but $100K was donated to the Aldine Independent School District on behalf of CALIA and
Sports Matter as well.