To celebrate the launch of Soap & Glory’s cosmetics collection in Ulta stores across the country, TH partnered with the brand to create a one-of-a-kind 90s inspired press/media event at The Glasshouses in New York, NY. The space was transformed into a teenage girl’s bedroom with a prominent pink color palette, and included an oversized version of Soap & Glory’s original board game, Glam Slam, where attendees could score products with each roll of the dice while playing “You Go Girl’ game cards and learning about the brand’s beauty products at four makeup testing stations. Guests also had the opportunity to take a photo in front of a green screen photo op and enjoy innovative catering featuring elevated versions of popular 90s food and drinks such as the “MMM Pop” and “Nine-Teas.”

1 activation day
80 attendees
3,165,000 social media impressions (Intagram Posts, YouTube videos and Twitter)