To launch Barbie’s new Fashion Design Maker application, TH worked with Mattel to create the ultimate fashion lounge during New York Fashion Week. Located in the heart of NYC’s Meatpacking District, The Design to Inspire Fashion Lounge featured five CFDA designer dresses inspired by Barbie herself, custom life-size iPad structures to mimic the digital Fashion Design Maker application and live models. Multiple consumer touch points were integrated throughout the footprint, including a wearable tech display, an interactive Instagram wall, digital stations for consumers to create their own looks on the app, over 75 charging stations and complimentary WiFi.

2 activation days
160,700 visual impressions
4,500 total interactions
300+ VIP guests including Perez Hilton, Nat Wolff, Zanna Roberts Rassi