ZAPPOS COLOR RUN

As an element of Zappos’ premier sponsorship of The Color Run in Las Vegas, TH conceptualized, designed and implemented the Color Village, integrating the brand’s community and service values into an interactive post-race event. The 40’ x 50’ space included a custom-fabricated wind tunnel, Imagination Playground for kids and a hand print wall, where participants could dip their hands in paint and contribute to a live art installation. A hue-filled photo booth allowed participants to bang on various instruments for photogenic bursts of color while a hashtag print station encouraged guests to share their photos socially using the hashtag #ZapposColorRunner. Zappos’ key partner, Moving Comfort, was also brought into the space through a dedicated pop-up shop, where the brand gifted attendees with branded mesh laundry bags.

1 activation day
7,000 registered runners
52,000+ social media impressions
11,000 visual impressions