Dove Cocoa Farmers Market

TH partnered with FCBx to create an interactive consumer experience detailing Dove’s chocolate-making journey from bean to bar with a pop-up Farmers Market in Santa Monica, CA. Inside, guests were able to learn about the process of sourcing quality cocoa beans from expert artisans across the globe, taste the chocolate they just learned about, and take home hand selected flower bouquets. Celebrity Ambassador, Minka Kelly was on hand to open the market and further educate press and guests about her experience visiting the cocoa farms in Ecuador.