THE BODY SHOP CHANGE-IT’S IN YOUR HANDS

TH designed and produced a one-night press/media event in celebration of The Body Shop’s collaboration with London street artist Ben Eine and the brand’s limited edition hemp hand cream, all while promoting the The Body Shop’s re-branding initiative, charitable commitment and #EnrichnNotExploit messaging. Industria Superstudio in NYC provided the perfect backdrop, pairing the urban feel of Eine’s artwork with a styled environment indicative of The Body Shop brand, mixing greenery, florals, bohemian furniture and vintage accents. Through the use of custom-fabricated displays, onsite experiential touchpoints and a hemp-inspired menu, guests were able to explore The Body Shop’s full line of hemp products—CHANGE Hemp Hand Protector, Hemp Body Butter, Hemp Foot Protector, Hemp on a Rope Soap, Hemp Face Protector and Hemp Lip Conditioner—while being educated on the brand’s social initiatives, sustainable processes and use of the world’s finest ingredients.