The Botanist #BETHEBOTANIST

Remy Cointreau enlisted the support of TH Productions to produce a series of week-long pop-up experiences for trade, media and influencers in four major cities across the U.S. Launched in 2011, The Botanist is an ultra-premium dry gin crafted using a unique combination of 22 botanicals that are hand-foraged locally and sustainably on the remote Scottish island of Islay. To tell this story, TH designed and executed an immersive environment within storefront venues in San Francisco, Dallas, Miami and New York, hosting workshops, happy hours and media dinners that featured menus inspired by The Botanist Gin and curated by local influencer chefs. The space itself provided a series of educational touch points, including a custom bar, serving signature The Botanist cocktails, interactive and educational installations, telling the history and process of the spirit, a market wall, allowing guests to discover unique local finds and an oversized live floral wall, providing a vivid physical manifestation of the brand’s print creative.