TH Productions partnered with Women’s Health Magazine to produce the 3rd ‘Annual Are You Game?’ event to treat New York City and Chicago health and fitness buffs to a day of exercise, food, fun and fashion. TH was challenged to reinvent the program by focusing on the magazine’s core pillars while also conceptualizing and producing custom integrations for each advertiser. The event highlighted a variety of activities and included a dedicated yoga area, spinning/boot camp workout tents, grilling station for healthy eating demos, massage stations, manicure tables, beauty tents, dance classes and fashion shows showcasing over 19 of the magazine’s different event advertisers.

2 activation days
3,400 consumer attendees
$4,527 Raised for American Cancer Society